The Nottingham Trent University
1997 - 2001
BSc (Hons) Computer Science (Software Engineering)
Adam Crooke
Strategic and customer-focused Global Sales Director with over 25 years of experience in IT Security, Telecommunications, and Oil & Gas sectors. Proven leader in driving customer engagement, retention, and revenue growth through direct and channel sales strategies.
About
Strategic and customer-focused with over 25 years of experience across the global IT Security, Telecommunications, and Oil & Gas sectors. Proven ability to shape and lead high-performing teams, driving customer engagement, retention, and revenue growth through both direct and channel sales strategies. Passionate about delivering exceptional customer experiences and developing and implementing enterprise solutions for tier 1 organizations in complex markets. Strong leadership fosters strong relationships and ensures alignment between business objectives and customer needs, with a consistent track record of enabling growth, profitability, and market expansion.
Work Experience
Chief Customer Officer
London, UK
May 2025 - Present
unotelos ltd·Full-time
Liaison for customers and partners, leading partner management and strategy through direct engagement. Drive product portfolio strategy, ensuring alignment with market demands and business objectives. Spearhead global sales initiatives, implementing strategic sales processes while managing direct and channel sales both within and beyond the European region. Responsible for defining and executing partnership and sales strategies, fostering strong relationships that enhance customer and partner engagement.
Global Sales Director & Partnership Director
Malta
Nov 2019 - Jan 2025
haud ltd·Full-time
Global Account Director and direct target and revenue responsibility for key partners including Vodafone Group, Orange Group, iBasis, and Telecel Global. Managed a team of SDRs and developed business strategies. Direct sales to Vodafone and Zong Pakistan.
Charity Volunteer
Remote
Jun 2024 - Present
abilitynet·Volunteer
Conducted site visits and remote support to help elderly and disabled clients with access to regular and assisted technology.
Global Account Director
Maidenhead, UK
Dec 2016 - Sep 2019
empirix inc.·Full-time
Account Director for Vodafone Group, focusing on testing, measurement, and analytics. Closed deals in EUR Millions at a group level and signed group agreements. Managed resources within the Vodafone account and developed business for new customers within EMEA.
Regional Director: UK, MEA
Geneva, Switzerland
Nov 2015 - Dec 2016
silent circle ltd.·Full-time
Revenue target for UK, Middle East, and Africa for high security solutions. Managed hardware and software sales to various verticals, including Telecom, Government, Military, and Oil & Gas. Developed business from green fields sites using contacts and network.
VP Sales: Europe (and globally for software)
Dublin, Republic of Ireland
Jan 2015 - Nov 2015
aspire technology ltd.·Full-time
Reporting to CEO, led Vodafone Global Accounts and carried sales quota for Europe. Strategy leader for all new software solutions, planned and executed business development on new accounts, and owned marketing and partner development.
VP Sales: Europe & Sub-Saharan Africa
Dublin, Republic of Ireland
Aug 2007 - Dec 2014
adaptivemobile security ltd.·Full-time
Led Vodafone Global Accounts, managed commercial and technical teams, and was responsible for cash collection and revenue recognition. Developed sales strategy for Europe, Africa, and the Middle East, and managed marketing, business development, direct sales, and account management responsibilities.
Education
North Hertfordshire Regional College
1995 - 1997
GNVQ Advanced – Information Technology (Merit)
Skills
- Customer experience strategy
- Revenue optimization
- Profitability growth
- Enterprise engagement
- Market expansion
- Cross-industry technology adoption
- Sales strategy
- Channel management
- Team leadership
- Technical sales